Force Friday II
Disney and Lucasfilm announced Star Wars Force Friday II. This fan event spans the globe celebrating the launch of new products inspired by “Star Wars: The Last Jedi”. September 1, 2017 at 12:01 a.m., stores around the world will open for a celebration of all things Star Wars. Toys, collectibles, books, apparel and more from the highly anticipated film will go on sale.
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
A Little History of Force Friday
Star Wars fans around the globe celebrated Force Friday in 2015. Force Friday gave fans their first chance obtaining at merchandise from “Star Wars: The Force Awakens”. A live-stream unboxing that unfolded over 18 hours, 15 different cities and 12 countries, revealed new products from the brand. This “unboxing” of the new product attracted millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
“It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others”. Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group.
How will fans get to participate this year? Details will drop as the event draws closer. This world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will not reveal themselves until Force Friday II to surprise fans. What surprises might we see? A possible introduction of new characters from the movie in toy form, or build on the success of products like Sphero’s BB-8, or even introduce more innovative technology to bring the characters and stories from the film to life in unique ways.
Also being revealed is a first look at packaging for “Star Wars: The Last Jedi” products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.
Fans can stay tuned to StarWars.com for more details on Force Friday II events. They can also follow the conversation on social using #ForceFridayII.