In a “first ever” for a franchise that in many ways pioneered that very phrase, Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live unboxing event. Over the course of 18 hours, in 15 cities, and 12 countries, the event will roll out like a New Year’s Eve style celebration of Star Wars.
Lucasfilm President Kathleen Kennedy was quoted as saying “Star Wars toys have always played an important role in how our fans interact with the Saga…They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”
The event will begin at 7:45 a.m. (5:45 p.m. EDT on Wednesday, Sept. 2) September 3rd in Sydney, Australia on the Star Wars Youtube channel These “unboxing” videos will feature popular online unboxing personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. The grand finale will take place at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
The global line-up includes:
|COUNTRY||CITY||MAKER TALENT||LOCAL TIME 9/3||EDT|
|Hong Kong||Hong Kong||Dante Basco||12:00||00:00 9/3|
|Brazil||Rio de Janeiro||Malena010102||08:30||07:30 9/3|
|USA||New York||EvanTubeHD||08:30||08:30 9/3|
|Mexico||Mexico City||ExpCaseros||09:30||10:30 9/3|
|USA||San Francisco||Chris Pirillo||08:00||11:00 9/3|
The full schedule is also available at www.StarWars.com.
The Star Wars hype train will culminate at midnight (local time), when select retailers around the world will open their stores and allow fans the opportunity to purchase all things Star Wars: The Force Awakens! Fans will have the opportunity to purchase everything from toys and collectibles, to books and apparel, and more. If you are interested in learning more about the details surrounding this event, check out www.DisneyStore.com/ForceFriday.
The “unboxing” video genre is a relatively new one, but has gained considerable popularity with some of these videos garnering millions of views. Disney is encouraging fans to document their own experiences on social media using the hashtag #ForceFriday, so if you’re interested in getting involved with this worldwide event, be sure to post your videos and pictures as well!