Fashion at San Diego Comic-Con (SDCC) is about to reach superpowered heights as The Her Universe Fashion Show returns for its 12th annual standing-room-only event.
Her Universe Fashion Show Celebrates 12 Years of Geek Couture with DC Themed Competition
The Her Universe Fashion Show 2026 Presented by Warner Bros. Discovery Global Consumer Products, will take center stage on Thursday, July 23, at 6 PM in the Harbor Ballroom of the Manchester Grand Hyatt Hotel. This electrifying night of inclusion and creativity will celebrate DC’s legendary storytelling, bringing together the most talented designers from around the country for a high-stakes competition of DC Super Hero and Super-Villain–inspired couture. The 2026 runway will feature a historic first as every competing look will be inspired exclusively by characters from DC’s vast library. While previous years invited a collage of fandoms, this year’s show challenges designers to channel a singular, iconic brand.
Two designers will win the ultimate prize of a once-in-a-lifetime opportunity to design a special fashion collection with Her Universe.
More than a competition, it’s a community

While the competition is high-stakes, with two winners receiving the opportunity to co-design a collection with Her Universe, the heart of the show lies in its atmosphere. As the official kickoff to Comic-Con weekend, the event serves two purposes: Awe and Inspiration, and a sense of community
Attendees are treated to world-class craftsmanship that pushes the boundaries of wearable art. The show has become a cornerstone of SDCC, fostering lifelong friendships and launching professional careers. For many, this isn’t just a contest. its a must-not-miss summer reunion for a community that thrives on creativity and inclusion. Additionally, many attendees find themselves inspired to compete. It is always a fun and exciting time.
2026 Her Universe Fashion Show Event Details
Are you ready to turn your sketches into super-suits? The portal for designers to submit their DC-inspired creations opens soon.
“It’s time for Geek Couture to take new heights,” said actress and Her Universe founder Ashley Eckstein. “We are so excited to see how this year’s designers are inspired by DC. There are few franchises as popular as DC and it’s a privilege to be inspired by this vast world. We’re so ready to take our show…’Up, up and away!’”

Submission Dates: March 27 – April 26
Show Date: Thursday, July 23, 2026 at 6 PM
Location: Harbor Ballroom, Manchester Grand Hyatt Hotel
For official rules and submission guidelines, visit: https://www.heruniverse.com/her-universe-fashion-show.
Fans should follow Her Universe on social media (@heruniverse on IG, X, Facebook and @officialheruniverse on TikTok) and use hashtag #HerUniverseFashionShow for special behind-the-scenes event content.
