Hasbro Kicks Off SDCC with Exclusive First Look at Magic: The Gathering and Star Trek Collab

Hasbro kicked off San Diego Comic-Con (SDCC) by giving a select group an exclusive first look at what’s next across its biggest global franchises and premier collaborative brands before the show floor even opened!

The lineup included a look at the Magic: The Gathering and Star Trek collaboration.

@templeofgeek
Hasbro’s SDCC kickoff offered an exclusive first look at what’s next across its biggest global franchises. Among the highly anticipated product launches was a sneak peek at the Magic The Gathering x Star Trek Collaboration. #startrek #magicthegathering #sandiegocomiccon #sdcc2026
♬ оригинальный звук – bacalom

Star Trek: Boldly Built

Two icons, the LEGO Group and Magic: The Gathering, come to the Marriott Marquis for one epic photo op. Step into the Star Trek universe like never before, where beloved toys become the backdrop for your next great adventure.

Activation Hours:

Thursday – Saturday: 9:30 AM – 7:00 PM
Sunday: 9:30 AM – 5:00 PM

Alongside Nintendo’s iconic franchise, the company showcased exciting reveals across its core brands like Transformers, G.I. JOE,Power Rangers, My Little Pony, Beyblade X, Dungeons & Dragons, and Magic: The Gathering. Premier collaborative partners were also featured heavily, including Disney’s Star Wars and Marvel, Sony’s Ghostbusters, and Netflix’s KPop Demon Hunters.

Hasbro Kicks Off San Diego Comic-Con with Exclusive First Look at Magic: The Gathering and Star Trek Collaboration. Photo by Myles Obenza for Temple of Geek.

Where to Find The Hasbro Pulse Store at SDCC

Fans heading to Booth #3213 can get ahead of the buzz with an up-close look at products and collaborations shaping the year ahead, alongside photo ops and interactive showcases.

Must-Have Booth Exclusives & Displays

Star Wars Ultimate Grogu Display: A first-of-its-kind 1:1 scale premium animatronic collectible featuring screen-accurate materials along with over 250 animations and sounds.
Transformers Exclusives: Optimus Prime & Autobot Jazz Cereal Box Set; Jem and the Holograms Autobot Blaster & KP Glit, KP Sundor, and KP Rosanna.
G.I. Joe Classified Series Exclusives: #204 Fatal Fluffies; #205 Shipwreck vs. Cadet Deming (There’s No Place Like Springfield).
Star Wars Exclusives: The Black Series ARF Trooper (501st) & AT-RT Figures; The Vintage Collection Anakin Skywalker & Asajj Ventress Figures.
Marvel Legends Exclusives: Professor Charles Xavier & Hoverchair (X-Men ’97); Spider-Man, Marvel’s Lizard, & Marvel’s Electro 3-Pack.
Additional Exclusives: Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle; My Little Pony Kayou Friendship in the Cards.

Hasbro SDCC Off-Site Events & Fan Experiences

Hasbro’s presence extends well beyond the convention center floor with high-energy off-site activities:

THE TRANSFORMERS: THE MOVIE 40th Anniversary Concert: Taking place Thursday, July 23rd at the House of Blues San Diego, featuring live music by Knights of Unicron, Stan Bush (“The Touch”), Vince DiCola, Cold Slither (G.I. Joe), and Britta Phillips (the original singing voice of Jem).
Magic: The Gathering | Marvel Super Heroes Experience: Open Thursday–Sunday at Petco Park (no badge required) featuring learn-to-play sessions, exclusive promo cards, and a 5-hole Tap Tap Mini Golf course.
Mood Swings TCG: Hands-on playtesting for a fast-paced new card game designed by Magic Head Designer Mark Rosewater.
Star Trek: Boldly Built: A special photo-op destination at the Marriott Marquis hosted by the LEGO Group and Magic: The Gathering.

Licensed Partner Highlights

Hasbro’s collaborative partners are delivering exclusives and sneak peeks across the convention floor:

BOOM! Studios (Booth #2229): Featuring a Mighty Morphin Power Rangers (2026) #1 Homage Exclusive, plus blind bag editions for My Little Pony and Power Rangers.
Funko (Booth #5341): Convention exclusives covering Dungeons & Dragons, Magic: The Gathering, and Baldur’s Gate 3.
HanCholo (Booth #1720): Debut of their new Power Rangers jewelry line, presented in custom arcade-style displays.
Iron Studios (Booth #1815): Premium Art Scale statues for G.I. Joe and Transformers, plus a first look at their upcoming D&D Beholder statue.
Kotobukiya (Booth #3535): Exhibition and pre-order launch for the Furby Bishoujo statue.
The Loyal Subjects (Booth #3245): Previews and exclusives covering A.S.K., Popples, My Pet Monster, and Jem.
Robosen (Booth #2629): Interactive Transformers figures including Soundwave, Megatron, ELITE Optimus Prime (with trailer), and Bumblebee.
Sideshow (Booth #2401): The official debut of the new Baldur’s Gate 3 Astarion statue.
Stern Pinball (Booth #4039): Playable Transformers pinball machines at the booth, the Marriott Marquis pop-up arcade, and the House of Blues concert.
Symbiote Studios (Booth #5629): SDCC-exclusive Grimlock G2 plush, upcoming MLP previews, and meet-and-greets with voice actors Frank Todaro and Gregg Berger.
THREEZERO (Booth #2944): Exclusives including the MDLX G2 Heroes Combat Megatron and DLX Optimus Primal.

Key Brand Panel Schedule

Attendees can get the inside scoop directly from creators and designers throughout the weekend:

Thursday, July 23

Dark Horse & Dungeons & Dragons & Comics: 10:00 AM – 11:45 AM | Omni Grand Ballroom ABC
Hasbro G.I. Joe Panel: 10:00 AM – 11:00 AM | Room 25ABC
Star Trek: The Collector Frontier Panel: 11:00 AM | Room 5AB
Dark Horse Licensed Comics Panel: 12:00 PM – 1:00 PM | Room 25ABC
Power Rangers: The Next Era Begins: 5:00 PM – 6:00 PM | Room 23ABC

Friday, July 24

Marvel Legends Panel with Hasbro: 11:30 AM – 12:30 PM | Room 5AB
My Little Pony: A Celebration of Friendship (ft. Lauren Faust): 12:30 PM – 1:30 PM | Room 5AB
Hasbro Star Wars Panel: 2:00 PM – 3:00 PM | Room 7AB
Hasbro Transformers Panel: 5:00 PM – 6:00 PM | Room 25ABC

Saturday, July 25

Transformers & G.I. Joe: The Energon Universe Is Unstoppable: 4:30 PM | Room 5AB
Magic: The Gathering – Blogatog Live with Mark Rosewater: 6:30 PM – 7:30 PM | Room 24ABC

Fans catching the event from home can follow live streams, panel highlights, and product reveals on the official Hasbro Pulse YouTube channel.