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In an interview with Portrait of a Fangirl, Her Universe founder Ashley Eckstein reflects on a decade of groundbreaking fashion shows, community building, and empowering geek couture designers. The iconic Her Universe Fashion Show returns to San Diego Comic-Con (SDCC), celebrating 10 years of extraordinary geek couture. This year’s event promises an unforgettable night of fashion and fandom, making it a must-see SDCC experience. The annual themes inspire, the designs on stage dazzle, and the show spotlights incredible talent within the fandom community. These are not world-renowned designers, but rather passionate fans bravely showcasing their creativity.

Ashley Eckstein Reflects on a  Decade of Dreams Coming True at the Her Universe Fashion Show

Ashley Eckstein’s impact on the fandom is immense, and this show is her gift to fans – a unique way to engage with the community. Unlike any other SDCC event, it offers opportunities for audience participation, from walking the catwalk during intermission to voting for the audience winner. The Her Universe Fashion Show is truly a one-of-a-kind spectacle.

The dynamic hosting duo, Eckstein (voice of Ahsoka in Star Wars and founder of Her Universe) and returning co-host Michael James Scott (Broadway star of Aladdin, The Book of Mormon, and Something Rotten) will undoubtedly captivate the audience. Last year, Eckstein stunned with a couture design merging technology and fashion, featuring flexible OLED screens displaying Disney, Pixar, Marvel, and Star Wars content. Michael James Scott enchanted the crowd with custom-made couture looks and show-stopping performances.

Eckstein’s vision for the Her Universe Fashion Show was to create a platform for aspiring designers to showcase their passion for pop culture-inspired fashion. Ten years later, the show has become a cornerstone event at San Diego Comic-Con, exceeding all expectations. The show has evolved into a significant event, fostering a community of designers and fans who share a passion for geek fashion.

“It has wildly exceeded my expectations,” Eckstein shares. “I never expected the show to become what it is today. It’s taken on a life of its own.”

Building a Community of Creatives

One of Eckstein’s proudest achievements is the vibrant community that has blossomed around the fashion show. Designers support and uplift each other, forming lasting friendships and professional connections. The show has created a space where designers can connect, collaborate, and inspire one another, fostering a sense of camaraderie within the geek fashion community.

“The community is very supportive,” Eckstein emphasizes. “What you see is designers supporting each other, helping each other, lifting each other up, and then creating lifelong bonds and lifelong friendships.”

Changing Lives Through Fashion

The Her Universe Fashion Show has not only provided a platform for designers but has also opened doors to new opportunities. Some designers have launched careers, while others have found their true calling in the fashion industry. The show has served as a launching pad for many talented individuals, giving them the exposure and recognition they need to pursue their dreams in the fashion world.

“The show has actually changed the lives of so many of our designers,” Eckstein reveals. “Some designers have gotten jobs because of the show. They’ve changed careers because of the show. They’ve received so many opportunities because of the show.”

Mattel: A Nostalgic Partnership

This year’s fashion show is presented by Mattel, a brand close to Eckstein’s heart. Growing up, Barbie and Polly Pocket played a significant role in her life, and this partnership is a celebration of shared milestones. The collaboration with Mattel brings a sense of nostalgia and excitement to the show, as it taps into the childhood memories and passions of many fans. Eckstein fondly remembers playing with Polly Pocket and embracing the nickname given to her due to her small stature. She connected with the character’s independent spirit and ability to create her own world.

“Barbie has played an integral part in my childhood, in my upbringing,” Eckstein reminisces. “I was Barbie obsessed.” Mattel is also celebrating some big milestones: the 65th anniversary of Barbie, the 35th anniversary of Polly Pocket, and next year will be Mattel’s 80th anniversary.

Find Ashley Eckstein at the Her Universe Fashion Show at San Diego Comic-Con 2024

As the Her Universe Fashion Show prepares to celebrate its 10th anniversary, Eckstein has a message for fans: “You have to come to our show! It’s so much fun.” She encourages everyone to attend, regardless of their fashion knowledge, promising a fun and inclusive experience for all.

The show promises to be a nostalgic journey through iconic Mattel brands, a celebration of creativity, and a testament to the power of fandom. It’s an event that embraces individuality, self-expression, and the joy of geek culture.

The Her Universe Fashion Show takes place on Thursday night at San Diego Comic-Con. Don’t miss this opportunity to witness the magic of geek couture and be part of a community that celebrates creativity and passion. It’s a chance to see unique designs and connect with fellow fans. Celebrate the 10-year legacy of a show that has empowered and inspired countless designers and fashion enthusiasts. This year’s show, directed by award-winning Jeremy Merrifield, promises to raise the bar even higher. His diverse experience across Broadway, advertising, and film will infuse the show with a unique creative vision.

Join the celebration on Thursday, July 25th at 6 p.m. PT in the Harbor Ballroom of the Manchester Grand Hyatt Hotel San Diego. It’s an event you won’t want to miss!

For More SDCC Coverage check out:

 San Diego Comic-Con ( SDCC), also known as  Comic-Con International, explodes onto the San Diego scene every year, captivating over 130,000 attendees with its multi-genre entertainment extravaganza. This isn’t just a convention; in fact, it’s a cultural phenomenon celebrating comics, movies, television, gaming, and everything in between.

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Portrait of a Fangirl Podcast

“Portrait of a Fangirl” is a series from the team at Temple of Geek. Initially a web series, it has expanded into a  podcast, now in its second season. You can watch and listen both here and on our YouTube channel. Hosted by Jenna Wrenn, the project focuses on telling the stories of women who have found inspiration, growth, and power through fandom.

You can listen to the Portrait of a Fangirl   Podcast directly on this page or stream it on Apple Podcasts / Google Podcast / iHeart Radio / Spotify and wherever you stream your  podcasts. You can even watch it on our YouTube channel. Find us on social media on Instagram and TikTok.

About our Host

As the Host and Executive producer of the Portrait of a Fangirl   Podcast, Jenna Wrenn is also an entertainment correspondent for Temple of Geek.  Jenna has interviewed talents such as Felicia Day, Max Brooks, Christopher Paolini, Rachel Smythe, and Ashley Eckstein. She has written several articles for Temple of Geek covering conventions, anime, pop culture, and much more.

A historian by trade, a writer by passion, and a cat mom by birthright, Jenna loves to travel, forge new connections, and cosplay. In addition, she is excited to bring more fascinating interviews to the viewers and listeners of the Portrait of a Fangirl  podcast.