Reminisce on the early 2000s with Neopets, coming to a boba shop near you!
Neopets has announced a collaboration with It’s Boba Time. From May 2-29, fans of the whimsical and faerie-esque pet game can step into the world of Neopia. The collaboration will include specialty-themed drinks, merchandise (pins, stickers, game codes), and interactive decor.
“Boba culture perfectly complements the Neopets brand with its playful, creative, and community-driven nature. This collaboration isn’t just about the drinks: it’s about bringing fans together,” said Dominic Law, CEO of Neopets, in a press release. “Whether you’re a longtime player who grew up looking after JubJub or someone discovering Neopia for the first time, we wanted to craft an experience that feels like you’re stepping into the game. It’s a fun way to do that with flavors that remind the customers of our virtual companions.”
There will be two specialty drinks available. Neopets describes them as the following:
- Cloud Smoothie: A dreamy blend of lychee, butterfly pea tea, creamy milk foam and juicy strawberry bits, which draws inspiration from Neopets’ Cloud Slushie, designed to complement the dreamy, cloud-like theme.
- Banana Strawberry Swirl: A bold and playful mix of ripe banana, vanilla ice cream and sweet strawberry bits, inspired by Neopia’s many vibrant fruits. It specifically nods to the Juppie Swirl, a beloved Neopian fruit and a colour associated with Chias.
Neopets will have exclusive merchandise during the event. Fans can get:
- Free sticker with every Neopets drink purchase, must be following @neopetsofficialaccount on Instagram
- Free pin with a purchase of at least $25
- Random chance of a redeemable code for classic game perks at Grundo’s Warehouse
About Neopets
Created in the late ‘90s, Neopets is a free-to-play browser game. Players enter the world of Neopia to take care of their digital pets called “Neopets.” The Neopets franchise has since evolved to be more than a game, including board games, plushies, and trading cards.
Under new leadership in 2023, Neopets is continuing to expand its franchise with 100+ new mini games and storylines. Its licensing partnerships are also growing; the brand has created collectibles, merchandise and tabletop gaming.
