Amazon customers are reacting to the special packaging they’ve received along with their orders. In celebration of “Lord of the Rings: The Rings of Power,” Prime Video has launched its largest cross-functional marketing campaign. Prime Video will debut its biggest and most exciting campaign from September 9 to October 15 with Amazon custom-wrapped boxes.
The custom-wrapped boxes feature fun easter eggs for fans to discover, delivery vans, LOTR-named lockers, and much more, reaching over 150M packages worldwide and 2K vehicles across the U.S.
Customer reactions to “The Lord of the Rings: The Rings of Power”custom-wrapped boxes
Across TikTok and various social media platforms, Amazon customers are sharing their reactions to “The Lord of the Rings: The Rings of Power” custom-wrapped boxes. TikTok user @missyensid geeked out over the quality of a custom box she received in a video she recorded and points out all the fun details.
@missyensid Look at this package from Amazon!!!#amazon #lotr #ringsofpoweronprime #viralvideo
TikTok user @knotstanley said that “When Amazon sent my package in a Ring Of Power mailer, I knew I had to make something with it”. She transformed her mailer into a fun tote bag. She was inspired by TikTok user @colleen who recycles her Amazon mailers into her sewing projects.
@knotstanley When Amazon sent my package in a Ring Of Power mailer, I knew I had to make something with it. Inspired by @Colleen | Sewing Tips & Tricks #Amazon #ringofpower #fyp #sewing #recycle
♬ The Rings Of Power Trailer Theme (From “The Rings Of Power”) – Geek Music
Custom Boxes, Smartpac & Tape
Prime Video has designed five Rings of Power-themed Amazon custom-wrapped boxes. Each is inspired by the realms: Dwarves, Elves, Harfoots, Numenorians, and Humans. Each box features a hidden easter egg to surprise and delight Tolkien fans. The boxes will be available in the U.S., Canada, Brazil, Mexico, Australia, and India. Prime Video will also push out custom SmartPacs to fans within the U.S.
NEW LOCKER LOCATIONS WITH NAMES FROM THE SERIES
In addition to the Rings of Power custom-wrapped boxes, Prime Video will also be wrapping Amazon Lockers featuring key characters in over 100 locations in the U.S. and UK. These lockers feature key characters such as Galadriel (Morfydd Clark) and Princess Disa (Sophia Nomvete).
Within the U.S., Prime Video will be naming over 35 new Amazon Locker locations after characters and places from “The Rings of Power.” As Tolkien Evangelists select delivery to Lockers for their Amazon orders, they will see familiar names from the series and be able to pick up their packages from “Gil-Galad” and many more.
There will even be 2K Amazon delivery vehicles with custom wrappings. These vans and drivers will deliver packages to customers in more than 25 US markets.
