Following the excitement of CinemaCon announcements, thousands of movie screens across the United States will host the “Sneak Peek Showcase” on April 22 and 24, 2025. Organized by The Cinema Foundation, this special 70-minute program offers movie lovers an exclusive preview of Hollywood’s most anticipated films for the upcoming summer and fall seasons.

Exclusive Content from Top Studios at Sneak Peek Showcase

For the first time, audiences can access content typically reserved for industry insiders. This program delivers a dynamic mix of trailers, never-before-seen footage, and behind-the-scenes glimpses. Major Hollywood studios are participating, including Sony Pictures Entertainment, Lionsgate, Warner Bros. Pictures, Universal Pictures/Focus Features, Amazon MGM Studios, Paramount Pictures, and The Walt Disney Studios. Some studios are even creating special surprises specifically for this event, such as exclusive scenes or brand-new trailers

A First-of-its-Kind Event Supporting Charity

“Sneak Peek Showcase is an exciting new way to bring moviegoers an exclusive preview of this year’s amazing films coming soon to a theatre near you,” stated Bryan Braunlich, Executive Director of The Cinema Foundation. “It’s a fresh approach to movie marketing – dynamic, engaging and only in theatres.”

The event serves a dual purpose: exciting audiences about upcoming releases while supporting industry charities. Proceeds from ticket sales will benefit Variety – The Children’s Charity, the Will Rogers Motion Picture Pioneers Foundation, and The Cinema Foundation itself.

Showtimes, Tickets, and How to Attend the Sneak Peek Showcase

The 70-minute showcase will debut on Monday, April 22, with an encore presentation on Wednesday, April 24. Both showings are scheduled for 6:00 PM local time. Tickets are priced at an accessible $3.00 and are on sale now. Moviegoers can purchase tickets through their favorite local theater’s website or app, online, as well as at atthemovies.co and on Fandango.

Partnerships and Special Features

Fandango presents the event, with additional support from The Coca-Cola Company. This event is part of The Cinema Foundation’s year-round “@The Movies” campaign, which promotes the moviegoing experience. As a bonus, the showcase will also debut the Grand Prize-winning advertisement from the 2025 Coca-Cola Refreshing Films program, highlighting emerging student filmmakers.

Promoting the Big Screen Experience

Cinema United established the Cinema Foundation in 2022 to strengthen and promote the movie theatre industry. Following the “Sneak Peek Showcase,” the foundation plans further “@The Movies” events, including Date Night @ The Movies on August 19, 2025, and Family Day @ The Movies on November 9, 2025.
Movie fans: Secure your tickets soon for this limited engagement to get an early, exclusive look at the next wave of big-screen entertainment.