Disney announces Triple Force Friday. This is a celebration for the launch of a whole range of new products from Star Wars: Episode IX, The Mandalorian, and Star Wars Jedi: Fallen Order. This year is the year that fans will finally see the conclusion to the Star Wars Skywalker saga with Star Wars: Episode IX. However, 2019 also brings a new series by Jon Favreau and a new Star Wars game by EA. This is shaping up to be a huge year for the Star Wars Galaxy.

In the press release, it was stated that products spanning categories from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 a.m. on October 4, 2019. Stores around the world will join the festivities with in-store events and midnight openings. As of this time, no product reveals were mentioned, only the date and time, but fans can expect the usual flare that Force Friday brings.

“With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry,” says Juli Lennett, Vice President, Industry Advisor for The NPD Group’s U.S.
toys division. “If history is any indication of future success, both Frozen and Star Wars will be among the top-selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”

Details of how Triple Force Friday will unfold will be revealed closer to the event, but fans can expect its legacy of unique experiences to continue, and for the new products to be kept under wraps until October 4, with additional new products continuing to roll out leading up to the theatrical release and beyond.

For more details on Triple Force Friday, those interested can visit StarWars.com and follow the conversation on social using #ForceFriday.