On July 22nd, the Doctor Who shop launches two exclusive collections, Horror of Fang Rock and Analogue Gallifrey. These collections, inspired by fan insights and nostalgia trends, will coincide with the immersive Doctor Who: The Black Archive experience (July 24–27) happening during San Diego Comic-Con. Fans at the BBC Shop will be the first to discover the new merchandise and collectibles there.
New Doctor Who Shop Collections
In these new collections, you’ll discover fandom-powered collections, drawing inspiration from iconic moments, characters, and your favorite content. They’ll release limited-edition drops, tying them to key cultural moments and anniversaries. You’ll also find personalization options for select products, and they will be offering global shipping along with region-specific exclusives.

The Doctor Who Shop is just the beginning. BBC Studios will launch additional shops for Bluey, Top Gear, BBC Earth, and BBC Playback in the coming months.
Doctor Who at San Diego Comic-Con
The centerpiece of this year’s Doctor Who Comic-Con takeover is “The Black Archive,” a fully immersive pop-up experience located at The Harbor Club in the Gaslamp District (100 E Harbor Dr, San Diego, CA 92101). From Thursday, July 24th to Saturday, July 26th (10:00 AM to 8:00 PM), and Sunday, July 27th (10:00 AM to 5:00 PM), fans will gain clearance into UNIT’s top-secret facility, famously seen in the 50th Anniversary special ‘The Day of the Doctor.’

Upon enrollment into UNIT and receiving an official Level 1 clearance badge, visitors will explore a meticulously recreated Black Archive, brimming with props and artifacts from across sixty years of Doctor Who history, including terrifying monsters such as a Dalek Mutant, Cybermen, and the Silence. This classified facility promises hidden clues and easter eggs, including tantalizing hints related to the highly anticipated Doctor Who spin-off, ‘The War Between the Land and the Sea‘. For those unable to attend in person, an exclusive digital offering of the Black Archive will be available on the official Doctor Who website, ensuring fans worldwide can participate in the adventure.
Evening Missions and Exclusive Merchandise
Adding to the excitement, the Black Archive experience will also feature an exclusive Doctor Who merchandise shop, offering all-new, limited-edition apparel and accessories celebrating over six decades of the iconic show. Fans can also capture a transportive memory inside a photo experience replicating the Fifteenth Doctor’s TARDIS.

Evenings at the Black Archive will bring an extra layer of thrill. From 6:00 PM to 8:00 PM, Thursday, July 24th to Saturday, July 26th, the facility will transform into a thrilling mission where brave recruits can assist the Doctor by uncovering hidden clues and secrets from within the Whoniverse. Successful completion of these missions will be rewarded with an exclusive San Diego Comic-Con prize.
Explore the Worlds of Wonder Exhibition
You can further immerse yourself at the Doctor Who Worlds of Wonder: Where Science Meets Fiction exhibition. Located at the Comic-Con Museum in Balboa Park, this interactive exhibit delves into the scientific principles explored within the series. It features an impressive collection of original screen-used props and costumes. The exhibition will display all seventeen of the Doctor’s costumes together for the very first time. For tickets and further information on the exhibition, fans can visit comic-con.org/museum.

San Diego Comic-Con 2025 promises to be an unmissable event for Doctor Who enthusiasts, offering an unprecedented opportunity to step directly into the heart of the Whoniverse.
Also at San Diego Comic-Con
Everything Doctor Who at San Diego Comic Con 2025
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