What better way to celebrate the highly anticipated anime Gachiakuta than through art?

Crunchyroll and Gachiakuta Anime Production Committee launched the Gachiakuta World Takeover, a campaign highlighting the new anime series. Art installations such as graffiti murals, premiere events, and other promotions highlighted Gachiakuta in 16 different countries.

The campaign included the following:

Anime Expo

• Immersive graffiti installation
• Gachiakuta panel   
• Art installation of main character Rudo’s gloves, composed of scrap materials
• Live paintings by Kei Urana and Hideyoshi Andou, the authors of Gachiakuta    
• Interactive Gachiakuta booth on the show floor
• 3D billboard takeover in Downtown Los Angeles

Global Marketing

• Los Angeles, Tokyo, Milan, Taipei, and Hong Kong had five murals spread throughout the cities. When put together, the murals formed the message “Watch out world!”
• Berlin’s Mehringdamm U-Bahn station featured 137 Gachiakuta posters
• Major cities had additional forms of marketing in high traffic areas, such as San Francisco bus wraps and a San Diego trolley activation
• Other cities throughout the world had special premiere events, such as Paris, Berlin, São Paulo, Mumbai, Rome and more.

Check out the mural’s creation and secret message below:

About Gachiakuta

Gachiakuta follows Rudo (JP: Aoi Ichikawa, ENG: Bryson Baugus), an outcast who has been accused of murdering his foster father. He’s sent to The Pit, a massive dump site where the wealthy throw away anything they deem as trash, including people. Rudo faces monstrous “Trash Beasts” in The Pit and befriends a man named Enjin, who saves him. Rudo must rise in order to seek revenge on those who dumped him in the Pit.

Gachiakuta premieres new episodes every Sunday on Crunchyroll at 8 a.m. PT.