Paramount+ is bringing The Lodge back to San Diego Comic-Con (SDCC) for a second year. This year, there are more titles, iconic franchise celebrations, and immersive activations than there have ever before. Located at the Gaslamp’s Happy Does (340 Fifth Ave, San Diego, CA 92101), this interactive fan experience will be available to the public starting July 24 from 6–10pm, July 25-27 from 12–10pm daily, and July 28 from 10am–7pm. Fans do not need an SDCC badge for entry to this experience.
The Lodge from Paramount+ will offer the ultimate fan experience. There will be themed activations and swag to take home for fans of all ages from popular titles and franchises. Star Trek, Tales of the Teenage Mutant Ninja Turtles, If, and Spongebob Squarepants are only a few of the fan-favorite titles making an appearance. On the back of each Lodge Ski Pass this year, guests will receive an exclusive offer for a 3-month Walmart+ subscription as well as other surprise rewards while visiting The Lodge.
The Lodge is the Ultimate Fan Experience from Paramount+ at San Diego Comic-Con
Fans of Star Trek can customize their very own “Starfleet swag” aboard a Star Trek starship. Visitors will be able to place an order via touch-screen tablet and customize their t-shirts with options from a curated list of Star Trek franchise-inspired insignia. This experience is available exclusively at The Lodge. It gives fans the chance to take home completely unique, customized merch.
In the CBS Original Ghosts, scents are one of the strongest connections ghosts have to the living world. The Lodge will feature Woodstone Manor’s Olfactory Atelier. Guests are invited to step into the enchanting ambiance of ‘The Livings’-own living room workshop. The workshop is filled with easter eggs from the show. Essence Chemists will entice them to explore a collection of specialized perfumes. Furthermore, each perfume displays a unique homage to the ghosts in the series. Fans will leave with a scent of their choosing. The scent allows them to carry a piece of the Manor’s mystique with them throughout the living world at SDCC and beyond.
Also, The Lodge will have an in-world office inspired by the series’ Behavioral Analysis Unit (BAU) for all the Criminal Minds: Evolution lovers. Check out a chaotic spread of evidence, paperwork, unpredictable clues, and more. Guests can dive into their own investigative work to help BAU agents connect-the-dots to the ongoing case.
The Lodge is also bringing the whimsical world of IF to SDCC. With the inviting Luna Park marquee complete with carnival lights galore, guests can line up to “ride” the ferris wheel. While in the queue, fans can play a game of hopscotch before they get onstage with a magical button. Said button brings the Memory Lane Retirement Community Register to life and auto-pairs the guest with their very own IF companion for the photo op.
Even More Exciting Opportunities for Fans at The Lodge
Next up, The Lodge will bring the love story between pizza and Tales of the Teenage Ninja Mutant Turtles to life with the tastiest slice in town: Turtle Power Pizza. The pizza parlor will be decked out with illustrated stylings to welcome guests into the world of the new series. SDCC-goers will be able to fuel up for their next adventure with a slice of ‘za. Don’t forget to snag a beverage inspired by the colors of the four Turtles! It’s perfect for heroes in a half-shell of any age.
Nickelodeon and Paramount+ are celebrating the 25th anniversary of Spongebob Squarepants! Guests can join the fun and immerse themselves in a day-in-the-life at Bikini Bottom’s Jellyfish Fields. Partake in “jellyspotting” throughout the day. Also, catch jellyfish using “Ol’ Reliable,” SpongeBob’s most trusted jellyfish net. Upon entry, special jellyspotting gear will be handed out so fans can see the world through a joyous sponge-colored lens.
Expanding from last year’s Ink Master-themed space, The Lodge will include a tattoo parlor set where high-brow modern meets edgy. The activation will allow guests to step inside the series. There will be an opportunity to get a temporary airbrush tattoo. Fans will choose from the stencils inspired by Paramount+’s featured shows and films.
Tulsa King will take over the Happy Does indoor bar with a themed ‘BRED2BUCK Saloon.’ This portion of The Lodge includes elements from the series with props, graphics, neon lights, as well as exciting Season 2 references for fans. Guests will be able to enjoy in-world drinks that’ll knock their boots off. Also, the saloon will feature games that take guests into the world of CBS Sports. These include the hook and ring toss and UEFA Champions League themed soccer ball kicking challenge.
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