On Wednesday, November 20th, designer toy brand POP MART hosted an intimate gathering in Los Angeles to share the latest achievements as and what’s next for the rapidly expanding company.
POP MART Blends Original IP with Beloved Franchises
Founded in 2010, POP Mart is known for its unique and collectible vinyl figures. In addition to its blind boxing, the company distinguishing itself from other collectible brands by focusing on IP incubation and operation from unique and exciting artists. Unlike typical licensers, POP Mart not only fosters its own roster of unforgettable characters like LABUBU and SPACE MOLLY, but creatively crossing over their proprietary characters with mega IP such as The Minions, Deadpool, and The Powerpuff Girls.
At last month’s event, POP MART shared new releases from iconic brands like CRYBABY, THE MONSTERS, ZSIGA, HIRONO, PEACH RIOT, MOLLY, SPACEPANDA, DIMOO. With POP MART executives, artists, and fans in attendance, the setting was perfect to not only look forward to the future, but to recap the brand’s meteoric growth. Not only does POP MART boast over five hundred stores in 30+ countries, they have over 2,300 vending machine-style Roboshops worldwide. They’ve cemented their status as a rising global force in pop culture and entertainment with their annual POP TOY Show, a massive toy exhibition, along with POP LAND, an immersive IP theme park in Beijing.
What’s Next for POP MART in 2025
However, it was clear on the 20th that the executive team are not ones to rest on their laurels. They’re eager to grow more, and the team has set their sights on expanding into North America. Original creations such as LABUBU, HIRONO, Peach Riot, MEGA SPACE MOLLY and SKULLPANDA have also gained a devoted following in the West.
And given POP MART’s commitment to thoughtful creation, collaboration, and community, it seems that they’ll be a major name in the US market soon enough. The brand’s care or their own colleagues, artists, and consumers was palpable last month at their event. It’s refreshing to see that in a hyper-consumerist world, there are brands “doing it right” – not only selling a quality, delightful project, but uplifting both those who create and purchase it.
![[Interview] Narrative Director Guillaume Colomb Expands FunPlus into Comics with “Cradle of the Gods”](https://templeofgeek.com/wp-content/uploads/2024/11/SDCC-Thumbnail-2024-1280-x-720-px-768x432.png)
