Collectibles company, Thrilljoy, is partnering with BoxLunch and Hot Topic to release products in select stores nationwide.
Thrilljoy, BoxLunch, and Hot Topic Partnership
Through an exclusive partnership with retail industry giants, Hot Topic and BoxLunch, Thrilljoy will launch its premium series of upscale, fan-first collectibles to select stores nationwide. This collaboration also leverages Thrilljoy’s innovative offerings with the fan-first retail network for collectors and pop culture fans alike.
Thrilljoy’s website will launch as the ultimate direct-to-consumer platform, which offers an expanded product range and exclusive releases. Thrilljoy Pix! collectibles will debut in select BoxLunch and Hot Topic stores starting December 3, with the Beetlejuice Pix! exclusive to these retailers. Additional products will also be introduced in the future.
Brian Mariotti, CEO and Founder of Thrilljoy, stated:
This exclusive partnership with Hot Topic and BoxLunch represents a pivotal alliance in the pop culture sector, perfectly aligning with our strategic vision. By joining forces with these industry leaders, we’re poised to revolutionize fan engagement through our collectibles. Together, we’ll create and deliver exclusive, high-demand products that set new standards for fan experiences. This collaboration empowers us to tap into a passionate consumer base, driving foot traffic and sales while reinforcing our position as innovators in the $422 billion global collectibles market.
Rick Vargas, Senior Vice President, Merchandise and Marketing at BoxLunch also stated:
At the heart of our mission is the unwavering commitment to provide our customers with exclusive collectibles that truly capture the spirit of fandom. These unique items not only enhance the shopping experience but also significantly boost foot traffic at our retail locations. This partnership solidifies our dedication to delivering highly coveted products that resonate powerfully with our fans, inviting them to engage with our brand and explore our stores.
About Thrilljoy
Founded by former Funko CEO Brian Mariotti, Thrilljoy is a revolutionary collectibles company dedicated to crafting high-end, artisan products. These products also resonate with passionate fans and collectors. With a commitment to innovation and quality, Thrilljoy aims to redefine the collector experience. Thrilljoy does this through meticulously designed items, unparalleled packaging, and a vibrant community. The company celebrates diverse interests across pop culture, including sports, music, and gaming, fostering genuine connections among enthusiasts worldwide.
Temple of Geek took a tour of Thrilljoy’s booth at New York Comic Con in October. There, we were given a first glimpse of their new products.
About Hot Topic
Founded in 1989, Hot Topic was the first retailer to bring alternative apparel and accessories to malls across the country. Today, Hot Topic is a cultural icon and fandom haven for shoppers obsessed with music, entertainment, and all things pop culture. With over 630 store locations across the U.S. and Canada, Hot Topic serves as a source for community, discovery, and inspiration.
About BoxLunch
BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. For every $10 spent at stores, BoxLunch donates at least one meal to Feeding America. Only $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals to Feeding America and partner food banks.
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