Lucasfilm and Star Wars: Force for Change announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25.
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Changehas raised over $16 million to date for charitable causes around the world.
Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.
Learn more about the campaign at ForceForChange.com.
*Campaign hashtags include:
We’re doing the #roarforchange challenge in celebration of Star Wars Day for UNICEF because they will donate $1 to UNICEF’s life-saving work for children for every post, like or share with #RoadforChange. If you have a louder or longer Wookie roar than Aaliyah then please get in on the #roarforchange challenge & support this amazing cause! We love the work UNICEF is doing for the children – May the 4th be with you! #RoarForChange #StarWars #maythe4thbewithyou #ad
Tag us in your #roarforchange!