One of the best things about San Diego Comic-Con (SDCC) is the massive activations you’ll find there. They give you a moment to step inside and actually be part of your favorite fandoms, and it’s all included with an SDCC badge. And it was recently announced that Disney Entertainment Television (DET) is back at SDCC! Regarded as some of the most popular off-sites at the con, DET will be bringing back their fan-favorite activations with the return of Hulu Animayhem and Disney’s Percy Jackson and The Olympian’s experience.
What truly sets SDCC apart from other conventions is the sheer scale of these activations. For most other cons, space is a major issue. They simply don’t have the massive walkable outdoor areas and parks that San Diego boasts. At those events, most activations are crammed indoors within the exhibit hall, with maybe a few pop-ups in local shops or empty spaces in the surrounding neighborhood. But at SDCC, you have sprawling lawn space stretching from the marina behind the convention center to the parks surrounding it. They simply have the room to give attendees so much more, and it really shows in the incredible activations they build there every year.
Hulu Animayhem: The Fandom Fuel Up
This year, Hulu Animayhem will be bringing to life the worlds of Futurama and King of the Hill in its Hulu Animayhem: Fandom Fuel Up. Located at Palm Trees Garden in the Gaslamp Quarter, fans are invited to join their favorite time-travelers, aliens, family men, and quirky neighbors in a fan-first immersive experience. Guests can expect character-inspired photo opp moments, themed food and beverage offerings, and on-site goodies. The Hulu Animayhem: Fandom Fuel Up will be open on the following dates:
- Thursday, July 23 – Saturday, July 25: 10:30 AM- 7:00 PM
- Sunday, July 26: 11:00 AM – 4:00 PM
The iconic Planet Express returns to Comic-Con alongside Bobby Hill’s new Robata Chane venture. Guests can enjoy themed offerings like Fry’s 100 Days of Cold Brew and Robata Chane-inspired yakitori. As guests fuel up, they’ll explore immersive environments, uncover hidden Easter eggs and capture shareable moments inspired by fan-favorite storylines from each series.
Disney’s Percy Jackson and The Olympians
Percy Jackson and his Olympians have touched back down in San Diego. Taking place on the corner of 5th and L Street (main entrance to the Gaslamp Quarter), guests are invited to step inside a titan-sized trident, following the journey to come in season 3. Welcome to ‘choose their own adventure’ guests will embark on a character journey, which will reveal easter eggs, tidbits of the season to come, and exclusive on-site takeaways.
Guests will be invited to step inside a titan-sized trident embarking on a journey of their choosing with Percy, Annabeth, or Thalia, on a quest to defeat the evil Titans. While on their journey, guests can expect hidden season 3 easter eggs, prophecy-lead clues, on-site photo moments, and exclusive Camp Half-Blood goodies.
The Percy Jackson Experience will be open the following dates:
- Thursday, July 23: 9:30 AM – 7:00 PM
- Friday, July 24: 10:30 AM – 7:00 PM
- Saturday, July 25: 9:30 AM – 7:00 PM
- Sunday, July 26: 9:30 AM – 5:00 PM
Look back at Hulu’s Activations from SDCC 2025!
If you haven’t attended before, here is a look back at what Hulu brought in 2025 to give you an idea of just how big these get. Taking over the Fifth Avenue Landing right behind the convention center, Hulu built “Hank Hill’s Backyard,” a massive, immersive recreation of Arlen, Texas.
