BoxLunch and Crunchyroll collaborate to bring in-store experiences

BoxLunch announced that they will be working with Crunchyroll to bring anime fans eleven shop-in-shop experiences in celebration of their new BoxLunch X Crunchyroll My Hero Academia collection. The collaborative collection is available both online and in-store.

BoxLunch x Crunchyroll

BoxLunch locations across the country will host an immersive photo opportunity set in a U.A. High classroom. There, fans can take pictures with Izuku Midoriya, Katsuki Bakugo, and Ochaco Uraraka. Select locations will allow guests to channel their inner-Jujutsu Sorcerer with an additional character collage photo opportunity featuring students from both the Tokyo and Kyoto branches of Japan’s Jujutsu schools, such as Yuji Itadori, Nobara Kugisaki, Megumi Fushiguro, and more.

Shop-in-shop location info:

The Outlets at Orange in Orange, CA

The Streets of Brentwood in Brentwood, CA*

Westfarms in West Hartford, CT

Countryside Mall in Clearwater, FL

Harlem Irving Plaza in Norridge, IL

Arundel Mills in Hanover, MD

Great Lakes Crossings in Auburn Hills, MI

Meadowood Mall in Reno, NV

Barton Creek Square in Austin, TX*

Grapevine Mills in Grapevine, TX

Outlet Collection Seattle in Auburn, WA

*Features Jujutsu Kaisen installation

To help celebrate this anime collaboration, guests can enjoy music, prizes, and giveaways. The giveaway includes a special gift of a free 30-day Crunchyroll “Mega-Fan” membership with the purchase of a product from any Crunchyroll title. Fans can also participate in storewide Crunchyroll sweepstakes and have an opportunity to meet voice actors from Jujutsu Kaisen in exclusive meet-and-greet events.

The BoxLunch x Crunchyroll collection is available online and chain-wide. This collection spans multiple categories, including apparel, home goods, bags, and more. There are products for all ages. Fans can fly high with Haikyu!!-inspired mugs and ramen bowls, power up with U.A. High students featured across tees and long sleeve shirts, and join the forces of Eldia with Attack on Titan plushies and apparel. All of these will be complimenting the shop-in-shop experience.

Anna Songco Adamian, Vice President of Consumer Products, Crunchyroll, said:

“With their elevated approach to retail, ability to reach fandom audiences and our shared love of fans, BoxLunch is perfectly positioned to help us create the Crunchyroll shop-in-shop experience. We’re excited to roll out this collaboration across the country and help shoppers bring their anime fandom to life through this unique retail experience at BoxLunch.”

Steve Vranes CEO of Hot Topic Inc., said:

“We are excited to continue our instore experience initiative at BoxLunch with these fun installations in partnership with Crunchyroll.  These pop-ups give fans the opportunity to see themselves in the center of the action and bring more energy to our BoxLunch shopping experience.”

BoxLunch, a cause-driven pop culture retailer, offers a wide range of officially licensed products – from apparel and accessories to collectibles and home goods – from some of the world’s most iconic brands. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America.

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