Funko celebrates return of SDCC with "Funkoville" and HALL H

After a long three-year hiatus, San Diego Comic-Con (SDCC) finally returned! Funko celebrated the return to SDCC by creating an entire neighborhood on the exhibit floor called “Funkoville.” While visiting “Funkoville,” we spoke with Andrew Perlmutter, CEO of Funko Inc, CCO Brian Mariotti, and founder Mike Becker about what it’s been like returning to SDCC and the future of Funko.

Funkoville at San Diego Comic-Con:

“Funkoville” gave fans the opportunity to immerse themselves in the remarkable Funko neighborhood, featuring a movie theater, grocery store, diner, Loungefly boutique, and Mondo store.

Matthew Modine stops by Funkoville and holds up his Funko POP

There was a Mayor of Funkoville greeting fans as they entered the Funkoville area, a giant Squid Game Funko Photo opp, and plenty of chances to pick up Funko, Loungefly, and Mondo Merch.

View of Funkoville from the exhibit Hall at SDCC

Interview with Andrew Perlmutter, CEO

While at SDCC, we spoke to Funko, Inc. CEO Andrew Perlmutter about what is new at Funko and what is in store for the future.

Andrew Perlmutter has served as Funko, Inc.’s Chief Executive Officer and as a member of the Funko, Inc. board of directors since January 2022.

Interview with Brian Mariotti, CCO

CCO of Funko, Inc. Brian Mariotti talks to us about what it takes to put on a show of this scale at SDCC, what is new at Funko, and what fandoms they hope to delve into soon.

Previously serving as Funko, Inc.’s Chief Executive officer since 2005, Brian Mariotti channeled his conviction for product innovation, segueing to the company’s Chief Creative Officer role in January 2022. Mariotti has also served as a member of the Funko, Inc. board of directors since its formation.

Interview with Mike Becker

Founder of Funko, Inc, Mike Becker, sat down with us and discussed the hard work that went into setting up Funkoville and finally being back at SDCC.

Mike Becker, AKA “Funmaker Mike,” the founder of Funko, started the company out of his garage in Snohomish, Washington in 1998 with his original Bob’s Big Boy Wacky Wobbler. Today, Becker is the Senior Vice President of Creative Entertainment at Funko where he heads the development of fan engagement events, FunTV programming, and other brand engagement opportunities. You could see all of that on Display at SDCC 2022!

Funkoville Tour

We went on a tour of Funkoville and talked to various people from the Funko family of brands about what attendees at SDCC could expect to find. We stopped by the Loungefly booth and met with Liz DeSilva, the Vice President of Creative for Loungefly, and Derrick Baca, Vice President of Merchandising & Business Development for Loungefly. Brandon Wainerdi, Associate Director of Marketing for Mondo, also told us a little bit of what we could expect soon.

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Funko Hall H Panel

Hall H panels are some of the most exciting events happening at SDCC. This year, Funko hosted a HALL H panel with celebrity guests Rosario Dawson, Simu Liu, and William Zabka. During Funko’s Hall H, Pop! Talk panel at San Diego Comic-Con, the company announced its first-ever video game with Jon Burton’s 10:10 Games. Composed of some of the best talents in the industry, including multi-award-winning designers and developers, the first game will be a multi-console AAA title with major 3rd party studio integration.

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“Creating iconic products that emotionally connect fans to their favorite fandoms is critical to each product portfolio decision,” said Andrew Perlmutter, CEO of Funko. “By partnering with 10:10 Games and utilizing the best creators in the business, we will have the talent to deliver games that reflect Funko’s unique look and feel across its lines and varied products.”

Funko and 10:10 Games stated that they will focus on developing AAA content for current and next-gen consoles. They will also have them available for PC with the still-untitled release. At the panel, the executive team shared that this first game, in addition to being an action platformer, will have major third-party studio integration and is expected to have a “T” for teen rating.