“Hello Kitty Island Adventure” Launch from Sanrio and Sunblink

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Sunblink and Sanrio are partnering to announce that the cozy life sim game, Hello Kitty Island Adventure. This sim game will debut July 28, 2023, exclusively on Apple Arcade.

Sanrio and Sunblink’s Hello Kitty Island Adventure

Sanrio and Sunblink's Hello Kitty Island Adventure Icy Peak

Hello Kitty Island Adventure is a narrative-driven, life simulation game, which is dedicated to spreading friendship and positivity. Jill Koch, the Senior Vice President of Marketing, Brand Management, and Creative at Sanrio, Inc. said:

At the heart of everything we do at Sanrio are our core values of friendship, kindness, and inclusivity. In our newest game featuring Hello Kitty and friends, giving gifts, spreading kindness, and creating smiles is front-and-center. As in life, acts of kindness can engender incredible warmth and make such a positive impact on people’s lives. And since Sunblink’s mission is to create kind, collaborative, and imaginative games, we knew they were the right development partner.

What is the game about?

This upcoming game follows Hello Kitty, and her adorable friends, as My Melody opens a gift shop at Big Adventures Park. However, they are soon separated, and the park is revealed to be abandoned.

This is where YOU come in! Alongside Hello Kitty, you can restore this once glorious theme park and create the ultimate Island Paradise.

You can choose a unique, Sanrio-style original character, and go through the game meeting Hello Kitty’s iconic friends, such as Kuromi, Badtz-Maru, Cinnamoroll, Chococat, and Aggretsuko. Share gifts, complete quests, and take part in many activities—like puzzles, recipes, and more—as a way to deepen your friendships with each character. As you beautify the park, you may get a visit from some of Hello Kitty’s other friends!

Best of all, this massive in-game world has many secrets, which you can do solo or with one of your besties! Chelsea Howe, Chief Product Officer at Sunblink, said:

Hello Kitty’s charming world and focus on friendship embodies our team’s philosophy toward making games, so partnering with Sanrio is a tremendous honor and privilege. We can’t wait for players to fall in love—for the first time, or all over again—with iconic Sanrio characters in a rich open world they can make their own.

For more information, visit the official website of Hello Kitty Island Adventure and join the Hello Kitty and Friends community on InstagramTwitterPinterestYouTubeFacebook, and TikTok.

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