Hulu is back at San Diego Comic-Con (SDCC) 2025! This year, the go-to streaming destination for adult animation is bringing Arlen, Texas, from the iconic “King of the Hill” franchise to life right outside the San Diego Convention Center. SDCC is taking over Downtown San Diego July 24 through 27, 2025.

“King of the Hill” Activation at San Diego Comic-Con

The immersive activation is located next to the Convention Center on the Bayfront’s Parking Lot (Fifth Ave Landing – Lot A1) – 600 Convention Way, San Diego, CA 92101. The experience will allow fans to enjoy life in Arlen, Texas.

Hank Hill’s Backyard will transport fans into the world of Arlen, where they can interact with legendary moments from the show. Step inside for a big ole cookout! The cookout is complete with BBQ bites served up throughout the day, classic lawn games, themed photo ops, and a cold can of Alamo (water) to beat the heat.

Hours of operation:

• July 24 from 11:30 am – 7 pm
• July 25-26 from 9:30 am -7 pm daily
• July 27 from 9:30 am – 5 pm

Participate in Activities to Launch into Hank Hill’s Backyard

Alamo Pong

Guests can partake in a game of “Alamo Pong.” Participate in some friendly competition in hopes of winning a prize and claiming Alamo Pong championship. Large-scale 2D cutouts of the “King of the Hill’s” beloved characters will be stationed throughout the space for photo opportunities.

Lawn Mower Photo Op

The Lawn Mower photo opportunity moment features the iconic Hill residence! Pose on the front lawn with large-scale 2D cutouts of the beloved Hill family, ride the family lawn mower, and “drive” through Arlen, Texas.

Mega Lo Mart Customization Hat Station

Visit the Mega Lo Mart, an Arlen staple, to customize your own Trucker hat with special patches, unique to “King of the Hill.” With an array of hats and colors to choose from, guests will fit in with the citizens of Arlen in no time!

Water Tower

Quench your thirst with a crisp can of Alamo water under the Arlen water tower. Not only does the water tower serve as a beacon of Arlen, Texas, but it will also be a rehydration point for attendees. In addition, guests will receive cold, canned water in Alamo-branded aluminum cans. Choose to drink it to quench your thirst or take it home as a souvenir.

Rhinestein’s Cowboy Boot Toss

Next, visit Rhinestein’s Cowboy storefront for a game of boot toss. Guests will be given 2 pairs of oversized, animated-style boots to toss the open side of the boot over a stake in front of the store. The lucky winners will receive prizes exclusive to the activation.

Backyard Cookout

Finally, unwind in the Hill’s Backyard with a backyard cookout. Refuel and rest at the umbrellas and picnic tables with the Hill family. Texas-inspired BBQ bites will be served all day. This will continue to keep guests in the world of Arlen. Participate in lawn games, such as cornhole, and pose with photo opportunities from the show, like Dale’s Dead Bug van and more! There will be a large grill playing clips from the previous and new seasons of the show. Enjoy while relaxing!

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