Yesterday, Crunchyroll announced an exclusive Crunchyroll Loves collaboration with Lady Gaga inspired by Chromatica, the superstar’s ambitious, Grammy-winning sixth studio album.
The Crunchyroll Loves x Lady Gaga streetwear collection
The Crunchyroll Loves x Lady Gaga streetwear collection will feature a mix of strong palettes and experimental treatments alongside specially-designed artwork from McFlyy. Crunchyroll Loves previous collections have included exclusive collaborations with Megan thee Stallion, horror manga artist Junji Ito and anime series including JUJUTSU KAISEN, Demon Slayer: Kimetsu No Yaiba, and DARLING in the FRANXX among many others.
The collection includes one gray, acid-washed tee, featuring a pink and black anime-inspired Lady Gaga on the back, and a glimpse of the artwork on the front. Also available is a black, long sleeve tee ,featuring a gray-washed Lady Gaga on the front with pink accents on the chest and sleeve. There is a pine green-dyed, long-sleeve tee featuring a red and pink Lady Gaga with neon green sleeve accents.
Matching hoodies and joggers will also be available, including a black hoodie featuring a pink and black Lady Gaga with orange accents. There is a dark green hoodie featuring a pink and red Lady Gaga with orange accents. Also, there is a pair of black fleece joggers featuring a gray-washed Lady Gaga with white accents.
No collection would be complete with our some accessories. This collection will feature a black bucket hat featuring a pink and red Lady Gaga patch and a beanie emblazoned with Chromatica in pink embroidery.
A portion of the proceeds will be donated to the “Born This Way Foundation”
Produced in partnership with Bravado, pre-sales for the line launch today and end on April 21 exclusively at the Crunchyroll Store. A portion of the proceeds will be donated to Born This Way Foundation, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, with the mission to support youth mental health and work with young people to build a kinder and braver world.
Bravado is the leading global provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world. Together with Crunchyroll Loves, the in-house streetwear brand from Crunchyroll, they have put together this fun collection as a way for fans to wear their fandom on their sleeve.
Learn how the Foundation encourages people to practice kindness toward themselves and their communities through its website bornthisway.foundation and its storytelling platform Channel Kindness at channelkindness.org.