Max Brings "The Penguin" To San Diego Comic-Con, Turning The Gaslamp Quarter Into Gotham

Max Brings HBO Original, THE PENGUIN, to San Diego Comic-Con [SDCC], Transforming the Gaslamp Quarter into Gotham. The takeover includes immersive fan experiences, a cast panel, the global trailer debut, partnerships, and more. Max is set to unleash Gotham City upon San Diego, generating buzz for the highly anticipated HBO® Original series THE PENGUIN, starring Colin Farrell, premiering this September.

Initially, the takeover commences on Thursday, July 25, with an exclusive recreation of Gotham’s infamous Iceberg Lounge, the deployment of a Gotham Ice truck in front of the San Diego Convention Center, and bespoke giveaways in partnership with local businesses. Additionally, Max will host a panel in Hall H featuring the cast and executive producers of THE PENGUIN, where the official trailer for the series will make its debut.

The Penguin Fan Experience at San Diego Comic-Con

“We are incredibly excited to tap into the rich and passionate fanbase in San Diego this year by introducing them to our new series, THE PENGUIN,” said Pia Barlow, Executive Vice President, Originals Marketing, HBO and Max. “With our in-world activations, fans will have the chance to engross themselves in the underground world of Oz Cobbs’s Gotham, picking up where we left off in Matt Reeves’ ‘The Batman,’ as we look to generate excitement for the series premiering this September.”

Iceberg Descent

Subsequently, on Friday, July 26 and Saturday, July 27, Max, in partnership with Giant Spoon, will transform the Bloom Nightclub into Gotham’s famed Iceberg Lounge. Upon arrival at “The Iceberg Lounge” Experience, guests will enter the “Iceberg Descent,” created in partnership with BUCK and VT Pro Design, an immersive experience filled with special effects, haptic technology, interactivity and exclusive content displayed on Samsung big screen TVs. This multi-sensorial, subterranean descent drops users into Gotham’s notorious Iceberg Lounge lobby to navigate through the wreckage left by The Riddler at the end of The Batman (2022) film to reach the party deeper within.

In addition, from Thursday, July 25 through Saturday, July 27, the Gotham Ice Truck located in Downtown San Diego. Exact location will be released soon. It will offer free Slush Puppies to beat the heat. The cups will feature a QR code, providing a chance to receive an invitation to “The Iceberg Lounge” Experience, revealing the truck’s true inspiration in the spirit of Oz Cobb’s dealings himself: guiding patrons to The Penguin’s exclusive nightclub.

Party with Oz’s crew

Fans will party with Oz’s crew by venturing through the dark corners of the club for a chance to be inducted into the Penguin’s inner circle. This multi-room experience offers complimentary drinks, and live DJ sets. There will also be exclusive giveaways including a Jefferson’s Bourbon tasting, and photo opportunities including Oz’s iconic purple Maserati. The event will give partygoers an unprecedented glimpse into Gotham’s criminal underworld. In the main club, guests can discover a password that will give them access to the inner sanctum, 44 Below. It’s the club within the club, diving deeper into the world of THE PENGUIN.

Max is providing 21+ adult fans with three ways to get a chance to receive an invitation to “The Iceberg Lounge” from today through Saturday, July 27. Fans can now register on 1iota.com for an exclusive invitation to Gotham’s hottest nightclub, available on a first-come, first-served basis. Moreover, in collaboration with Map 360 Collective, is partnering with select local establishments to offer specialty cocktails. Below are the partners and their locations:

Gaslamp Pizza | 505 Fifth Ave, San Diego, CA 92101 Sunday – Thursday: 10:00 a.m. – 3:00 a.m. Friday – Saturday: 10:00 a.m. – 4:00 a.m.
The Butcher’s Cut | 644 Fifth Ave, San Diego, CA 92101 Sunday – Thursday: 4:00 p.m. – 10:00 p.m. Friday – Saturday: 4:00 p.m. – 11:00 p.m.
Osteria Panevino | 722 Fifth Ave, San Diego, CA 92101 Sunday – Thursday: 4:00 p.m. – 10:00 p.m. Friday – Saturday: 4:00 p.m. – 11:00 p.m.
Prohibition 1920 | 548 Fifth Ave, San Diego, CA 92101 Monday – Sunday: 8:00 p.m. – 1:30 a.m.

“The Penguin Panel” at the San Diego Convention Center in Hall H

Finally, on Saturday, July 27, Max will host “The Penguin Panel” at the San Diego Convention Center in Hall H. Panel will take place from 4:45 p.m. to 5:45 p.m. Panelists will include Colin Farrell (Oz Cobb aka “The Penguin” and executive producer – virtually). In person will be Cristin Milioti (Sofia Falcone), Rhenzy Feliz (Victor Aguilar), Matt Reeves (executive producer), Lauren LeFranc (showrunner and executive producer), and Dylan Clark (executive producer).

The highly anticipated official trailer for the series will be released during the panel. The panel will be moderated by Josh Horowitz, host of MTV and the “Happy Sad Confused” podcast. From Sunday, July 21 through Saturday, July 27, THE PENGUIN will take over the @TheBatman social accounts. The “7 Days in Gotham” content series will chronicle Oz’s journey towards becoming Gotham’s next kingpin. And his impending takeover of San Diego’s Gaslamp Quarter. Launching Thursday, July 25, Max and Snapchat are partnering to introduce a revolutionary augmented reality (AR) lens throughout San Diego. This exclusive AR lens transports Snapchat users into the dark, atmospheric underworld of Gotham City.