Cross-Promotion in Games, what works and what doesn't?

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Cross-promotion is everywhere these days, but it’s not new. We’ll talk about some famous examples like Halo 3 and MT Dew game fuel, Forza exclusive cars, Marvel Avengers and Fortnite promo, sky sports banners in Fifa, and custom skins for Fall Guys. What do you think adds value when it comes to advertisements and what should be binned.

Retro Rebel Podcast is hosted by Amanda Fox and Stacy Bishop. Each week they take a deep dive into the gaming industry and discuss news stories, the current games they are playing as well as the topic of the week.

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Intro Music – Final Impasse By Ground is Lava

WHAT THE REBELS ARE PLAYING

Amanda- I recently did a game pass roulette and started playing some bits on my hard drive to free up space. As a result, I played Soul Caliber 6 and Day Z. Both these games have problems if I’m honest, Soul Caliber is pretty but the load times are atrocious and Day Z is ugly and boring. Wait, are there any redeeming qualities about Day Z? No. Don’t play it. Looks like a bootleg Pubg zombie knockoff and it was dull as heck. Played for over 20 minutes and never found a weapon. Not one.

Stacy – Finally finished Ghost of Tsushima . And I started a point and click adventure game called Kathy Rain. Lots of puzzles that are very challenging but its a good entry-level game. Basically a detective game.

GAMING NEWS

The UK spends on war games- the pandemic has the UK defense ministry escalating Development with its AI contractor to deliver highly detailed UK simulations for training, planning, and forecasts. Tech like this could have helped us better react to the pandemic so the race is on to develop it quickly.

Twitch Prime is now Prime Gaming- Amazon customers now get free access to the premium service, free games, and more inclusive in their Amazon Prime membership. This is a rebrand of a previous offering, now under the more ‘Amazon-Esque’ naming convention. TBH, I’d never heard of this before now, so seems like the old name didn’t work.

Halo Infinite Xbone Cancellation rumours – The Twitterverse has been overwhelmed with speculation that the Xbox One version of Halo Infinite might be canned to give the dev team a better chance to get the tentpole release out on time. But that’s extremely unlikely. Not only is the Xbox One too important of a console to skip this release, but with Smart Delivery, fans are expecting the ability to port over all current-gen games.

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This episode was edited by Monica Duarte

About Author

Monica Duarte

Born and raised under the California sun. Monica is the Editor-In-Chief at Temple of Geek. She also serves as Executive Producer of The Temple of Geek Podcast, Retro Rebel Podcast, and Portrait of a Fangirl. Lover of all things geeks but especially sci-fi like Doctor Who, The Expanse, Star Wars and Star Trek.

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