Oh no, you didn’t Planters! The Planters brand has announced that Mr. Peanut has passed away. They killed Mr. peanut off for a Superbowl commercial! In this very clever and hilarious marketing ploy, Mr. Peanut is seen sacrificing himself to save the lives of his buddies Matt Walsh and Wesley Snipes. The Twitterverse wasted no time paying respect and sharing their condolences. RIP Mr. Peanut!
“It is with heavy hearts that we confirm that Mr. Peanut has died at 104,” the announcement reads. “In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut.”
The ad below was released today and will air during the Superbowl Pre-Game show. During the Super Bowl somewhere near the third quarter of the game, the brand’s official commercial will broadcast Mr. Peanut’s funeral.
The 2020 Super Bowl kicks off in Miami on Sunday, Feb. 2.
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp
— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020
RIP Mr. Peanut Reactions:
Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut
— OREO Cookie (@Oreo) January 22, 2020
sending thoughts & prayers to mr peanuts family if he has a family im not actually sure https://t.co/UkaJinOhc7
— BoJack Horseman (@BoJackHorseman) January 22, 2020
The world lost a style AND snacking icon today. https://t.co/VQIoEBsHnM
— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020
So now we have to live in a world without Mr. Peanut AND without Supernatural?! #RIPeanut pic.twitter.com/pSY1xCkTnj
— Nerdist (@nerdist) January 22, 2020
We, too, would sacrifice it all for the nut #RIPeanut (a real one).
— SNICKERS (@SNICKERS) January 22, 2020
This is honestly the weirdest social media marketing gimmick yet and I am in love with the digital strategist who came up with it. You’re a weirdo superstar, whoever you are.
— Kendally Brown (@kendallybrown) January 22, 2020
This one feels like a kick in the nuts. #RIPeanut #salty
— Crocs Shoes (@Crocs) January 22, 2020
Pour one out for a real one #RIPeanut pic.twitter.com/YwWs8A2ghJ
— Chowhound (@CHOW) January 22, 2020
Pouring one out for you.
— HPNOTIQ® (@HPNOTIQ) January 22, 2020
What? NO! We’re dropping a Reverse Card on this. #RIPeanut
— UNO (@realUNOgame) January 22, 2020
😣😪😭 We’re pouring out a can of Peanut Butter Porter in loving memory of the iconic @MrPeanut. This is a truly tragic day for peanut lovers everywhere. It’s also a reminder not to judge a peanut by it’s shell, but by what’s inside because that’s what really matters. #RIPeanut pic.twitter.com/VBdFHLWDYd
— Saugatuck Brewing (@saugatuckbrew) January 22, 2020
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