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On Friday, June 29th 2018, Toys “R” Us closed their doors for the last time across United States. At least, we thought it was for the last time. News broke earlier today that that all of Geoffrey, LLC’s assets were acquired by a group investors led by existing secured lenders.
Guess who’s back? He’s been traveling across the globe for the past few months but now #GeoffreysBack and once again ready to set play free for children of all ages. Share some of your favorite memories and get ready to make a whole lot of new ones! https://t.co/g4IMRXLsFP pic.twitter.com/VB2MjhnzKj
— ToysRUs (@ToysRUs) October 6, 2018
This announcement was made right after a five month marketing effort that resulted in several proposals to acquire all of the intellectual property assets. It was determined that the existing lenders produced the best offer. This means that Toys “R” Us is coming back! Of course there is some legal hurdles that will need to happen before we see the doors of our favorite toy store open again.
Geoffrey, LLC, as reorganized, will control a portfolio of intellectual property that includes trademarks, ecommerce assets and data associated with the Toys “R” Us and Babies “R” Us businesses in the United States and all over the world, including a portfolio of over 20 well-known toy and baby brands such as Imaginarium, Koala Baby, Fastlane and Journey Girls. The reorganized company will own rights to the Toys “R” Us and Babies “R” Us brands in all markets globally, with the exception of Canada. It will also become the licensor of the brands to the company’s existing network of franchisees operating in countries across Asia, Europe and the Middle East, and in South Africa.
The new owners are currently working on developing new ideas for Toys “R” Us and Babies “R” Us stores in the United states. They are looking into new and re-imagined ways to bring the iconic brands back to the masses.
Here are what some of the fans of Toys “R” Us are saying.
WELCOME BACK! WE MISS YOU!!! pic.twitter.com/UXBIfDohAC
— Tommo Shines into Battle! (@TommoTheCabbit) October 6, 2018
Welcome back! Now I get to bring my son and have him be as excited as I was as a kid and my brother @MrTonyBones when he was a kid. 🙌🏾🙌🏾
— Angela (@angelbabyoi) October 6, 2018
Amazing news coming out of the US! Welcome back Geoffrey! When you return to the U.K. the Swifts will be visiting!#GeoffreysBack
— Rich Swift (@RefRichSwift) October 7, 2018
Awesome I Love It my Childhood returns with my Favorite Toy Store@ToysRUs #ToysRUsForEver
— Hector (@HectorCasarez) October 6, 2018
I for one, would like some answers…Like is it a store? Online? We missed you though! pic.twitter.com/L5hQaHMWSc
— KAVA-NO! I believe Dr FORD (@mandy_Reeves) October 6, 2018
🎶guess who’s back?
Back again?#GeoffreysBack
Tell a friend 🎶— Sara Smith (@SaraSmitty1313) October 7, 2018
That’s exciting news for fans of the toy store. We want to know what your thoughts are? Are you excited that Toys “R” Us is coming back? What do you think they mean by bringing back the brands in a new re-imagined way? We want to hear your thoughts. Let us know what you think by commenting below.
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