In celebration of their South by Southwest (SXSW) debut, Loungefly has announced three new collections. On display at the Loungefly booth (#1235) from March 12-15, the nostalgic throwback collections feature Jurassic Park’s 30th Anniversary, the hit ’80s series Popples and Strawberry Shortcake!
Loungefly heads to SXSW
Loungefly announced plans to celebrate its official debut at SXSW with an immersive fan experience (Booth #1419) from March 12-15, 2023. The leading collectible fashion company will also host a celebrity panel with Christy Carlson Romano (Kim Possible, Even Stevens), a happy hour event, and a product showcase for SXSW badge holders.
Immersive Fan Experience (Booth #1235; March 12-15 from 9 a.m. to 4 p.m. CT) – A walkthrough, photo-worthy experience inspired by Loungefly’s newest sensory accessories, including a feel-good room of plush, the flavorful scent of delicious treats, and a must-see glow-in-the-dark space.
SXSW x Loungefly Happy Hour (In front of Booth #1235; March 13 from 3-4 p.m. CT) –Fans are invited to visit the booth for a Happy Hour featuring Loungefly’s creative visionaries as they discuss the newest and most sought-after collectible accessories.
Celebrity Panel (Austin Convention Center, The Next Stage; March 14 from 2:30-3:30 p.m. CT) – Moderated by StyleCaster Entertainment Editor Sophie Hanson, the brand will host Liz DeSilva, Loungefly’s Senior Vice President of Creative, and actress Christy Carlson Romano for an intimate discussion about innovative fashion trends, fandom, pop culture and finding purpose through passion.
JURASSIC PARK 30TH ANNIVERSARY
Dino Moon Mini Backpack- Journey to a land frozen in time as you enter the gates located on the bag’s front. Up above, an ominous silhouette appears on a moon-shaped zipper pocket that glows in the dark. Turn the bag around to find caution tape details highlighting the side pockets and shoulder straps, along with the film’s 30th-anniversary logo on the back.
Dino Moon Zip Around Wallet- Journey to a land frozen in time as you enter the gates located on the wallet’s front. Up above, an ominous silhouette appears on a glow-in-the-dark moon. Turn the wallet around to see a triceratops wander through a land of lush palm trees. Perfect for tourists on the go, this accessory will keep your essentials safe as you start your next expedition.
Life Finds A Way Cross Body Bag – Journey to a land frozen in time with a retro “baguette” design that features a vibrant yellow and green gradient. Slashes of red stripes are debossed to add texture and the Jurassic Park logo appears on the front. Up above, a coin purse accompanies the adjustable fabric strap which displays an iconic quote from the film.
POPPLES
Cosplay Plush Mini Backpack ($80.00 MSRP) – The Mini Backpack brings a
beloved toy to life with an innovative new design. Covered in colorful cuddly
plush, P.C. Popple takes shape on the front of the bag. Get the ball rolling by
tucking P.C.’s arms and legs into his pouch, which inverts to form the bag’s
front zipper pocket! Turn the bag around to see P.C.’s bright, fluffy tail. With
plenty of pockets to keep your belongings safe, this playful accessory adds a
pop of nostalgia to any outfit.
STRAWBERRY SHORTCAKE
Strawberry House Mini Backpack – The front pocket of this
backpack is strawberry shaped with special details. The top of the door has a
hinge to open and reveal Strawberry Shortcake with her pet, Custard, inside. A
rubber-molded charm, in the shape of a strawberry, tops off the look. Above
the figural pocket, fans will find Strawberry Shortcake, Lemon Meringue, and
Orange Blossom among the strawberry plants. An all-over-print of pastel polka
dots carries over to the back, where Strawberry Shortcake and Custard make
an encore appearance. The aroma of strawberries will follow as this bag is
scented.
Strawberry House Zip Around Wallet ($40.00 MSRP) – Behind a white picket
fence, and just outside the front door of an adorable strawberry house, fans
will find Strawberry Shortcake and her pet, Custard. The strawberry house,
which features applique and debossed detail, rises up over the top of the
wallet. On the back, Custard makes an encore appearance, along with a bright
red strawberry. Inside, fans will find four card slots and one clear slot for
displaying an ID. A die-cut shape of a strawberry adds a charming touch.
Strawberry House Figural Crossbody Bag – The bag is shaped
like Strawberry Shortcake’s house with the top of the front door opening with
a magnetic snap to reveal Strawberry Shortcake with her pet cat, Custard. The
applique leaves at the top add a whimsical touch and a charming window
appears on the back. When the bag opens, there’s an interior drop pocket. The
aroma of strawberries will follow.
Fans can head to Loungefly.com now to be notified when these collections drop in April.
Also check out:
New from Loungefly, Minnie Mouse and Daisy Duck ‘90s Collection
Photos from Loungefly’s “Summer of Loungefly” event
