The wait is officially over: today marks the first official day of San Diego Comic-Con 2026! As fans storm the convention floor, one iconic comic strip is stealing the spotlight across the street in San Diego’s famous Gaslamp District. This year, Peanuts is returning with its beloved annual Pop-Up Shop, and they’re shining a spotlight beyond the round-headed kid and his famous beagle. Under the theme “Meet the Rest of the Gang!”, Peanuts is celebrating Snoopy’s extended family, including his four brothers (Spike, Olaf, Andy, and Marbles) and his sister (Belle).
“A lot of people don’t know about Snoopy’s family, and the fact that Woodstock has friends,” said one of the Peanuts staff at the experience.”
With this theme, Peanuts is shining a light on less popular characters in the gang. I mentioned watching old Peanuts syndication on Nickelodeon and remembering the sad few episodes where Snoopy returned to his old home, the Daisy Hill Puppy Farm, and found it was no longer there. Being told I knew more than my fair share, walking around the pop-up really brought back fun old memories.
The temptation to buy merch was pretty strong. Read on to see what was featured.
Peanuts X Super 7 | The Adopt-a-Puppy Pop-Up SDCC Experience
Located directly across from the convention center, the Peanuts Pop-Up is hosting a special puppy adoption-themed experience curated in partnership with Super7.
Fans visiting the pop-up can adopt their very own 8″ Super Duper Plush collectibles featuring Snoopy and his five siblings. Each plush features unique character details:
Snoopy: The iconic world-famous beagle himself.
Spike: The desert-dwelling, hat-and-mustache-wearing brother from Needles.
Olaf: The beloved round-and-fuzzy brother wearing his blue cap.
Belle: Snoopy’s stylish sister with her signature pink bow.
Marbles: The smart, spot-patterned brother with his distinctive shoes.
Andy: The scruffy, shaggy-furred brother.
Bonus Gift with Purchase: Every adopted plush comes packaged in a pet carrier-style box with an official adoption certificate and a custom puppy bandana, co-designed with the Best Friends Animal Society.
SDCC Peanuts Booth 1635 & Convention Exclusives
If you’re sticking strictly to the floor inside the San Diego Convention Center, make sure to add Booth 1635 to your hall map. Peanuts is stocking exclusive collectibles all weekend long.
Monogram International Exclusive Set
One of the most anticipated exclusives on the floor is the Peanuts Snoopy Siblings Deluxe Gift Set by Monogram International.
- Retail Price: $40.00
- Edition Size: Limited run of only 300 pieces
- What’s Included: 1 3D Foam Bag Clip, 3 Enamel Pins, and 1 Lanyard featuring Snoopy’s siblings
How to Visit
- Dates: Thursday, July 23 – Sunday, July 26, 2026
- Convention Floor: Booth 1635 (San Diego Convention Center)
- Pop-Up Location: Gaslamp District (directly across from the Convention Center)
Also Happening at SDCC 2026
Paramount+ Steals the Show as SDCC 2026 Kicks Off
Hasbro Kicks Off SDCC with Exclusive First Look at Magic: The Gathering and Star Trek Collab
Hasbro’s Legend of Zelda: Heroes of Hyrule Collection Sneak Peek at SDCC 2026
We Played Nintendo Switch Sports Resort at SDCC
Wētā Workshop Unveils Exclusive Master Jeweller’s Collection at SDCC 2026 Preview Night
San Diego Comic-Con Kicks Off With Preview Night as Adult Swim Brings “Party on The Green”
